AS 91492 annotated exemplars

This annotated exemplar is intended for teacher use only. Annotated exemplars are extracts of student evidence, with commentary, that explain key parts of a standard. These help teachers make assessment judgements at the grade boundaries.

Download all exemplars and commentary [PDF, 352 KB]

TKI Media Studies assessment resources (external link)

For Excellence, the student needs to demonstrate perceptive understanding of the media representation of an aspect of New Zealand culture or society.

This involves evaluating the impact of the media representation of an aspect of New Zealand culture or society.

This student has identified and described a representation of an aspect of NZ society or culture by focusing on the representation of the ‘good kiwi bloke’. The student has explained how and why the representation has been created (1) and used a variety of texts to support their discussion (2) (some extracts not shown here).

The impact of the representation has been evaluated, discussing the use of the representation in advertising (3), the creation of expectations around masculinity in the media (4), and the impacts of these representations on sports stars (5).  There is a discussion about the negative impact of stereotyping males and how these can reinforce and perpetuate stereotypes (6).

For a more secure Excellence, the student could develop the evaluation of the impact further by exploring the negative effects of a mono-cultural representation of the kiwi male.

For Merit, the student needs to demonstrate in-depth understanding of the media representation of an aspect of New Zealand culture or society.

This involves analysing the impact of the media representation in shaping and/or reflecting an aspect of New Zealand culture or society.

This student has identified and described the representation of an aspect of NZ culture by focusing on the representation of men as being ‘good kiwi blokes’. The representation is explained (1) and evidence of this representation is presented across a range of texts (2) (some extracts not shown here). 

The student has analysed thoroughly the impact of the representation in shaping an aspect of NZ society by looking at how early representations have influenced later media texts (3), including the expectations created around masculinity (4) and how the media representation of sports stars can influence males (5).   

To reach Excellence, the student could evaluate the impact by exploring further the validity of the representation for New Zealand today.

For Merit, the student needs to demonstrate in-depth understanding of the media representation of an aspect of New Zealand culture or society.

This involves analysing the impact of the media representation in shaping and/or reflecting an aspect of New Zealand culture or society.

This student has identified and described the representation of an aspect of NZ culture by focusing on the representation of men as being ‘good kiwi blokes’. The representation is explained (1), and evidence of this representation is presented across a range of texts (2) (some extracts not shown here).

The student has begun to analyse the impact of the representation in shaping NZ society by looking at the influence that early representations have had on later texts (3). A potential impact this representation has had on the way men perceive themselves is identified (4), and the student discusses how the representation can be used to send positive messages (5). 

For a more secure Merit, the student could build on the analysis further, such as by exploring in more depth the impact of early representations, and the messages and values created by the representation.

For Achieved, the student needs to demonstrate understanding of the media representation of an aspect of New Zealand culture or society.

This involves explaining how and/or why an aspect of New Zealand culture or society is represented. 

This student has identified and described the representation of an aspect of NZ culture by focusing on the representation of men as being ‘good kiwi blokes’. The representation is described (1) and evidence of this representation is presented across a range of texts (some extracts have been removed) (2). 

The reasons why the representation has been created is explained through an exploration of New Zealand history of farming (3) and the origins of the black singlet (4), and how this has been reflected through the characters of Fred Dagg and Wal Footrot.

The student has begun to look at the impact of this representation through its influence on other texts such as the Speights advertisements. There is some discussion of the aspirational nature of the representation (6). 

To reach Merit, the student could develop the idea of the ‘kiwi man’ forming part of our national identity, and provide further supporting evidence. The student could also explore the role characters like Fred Dagg had in satirizing national identity.

For Achieved, the student needs to demonstrate understanding of the media representation of an aspect of New Zealand culture or society.

This involves explaining how and/or why an aspect of New Zealand culture or society is represented. 

This student has identified and described the representation of an aspect of NZ culture by focusing on Kiwi ingenuity. The representation is described and defined through the examples in four texts (1), and an overall discussion at the end of the response pulls the examples together (2).

The representation is explained through a discussion of why the representation has been created, which differs across the selected texts. The student has identified how some of the factual clips reflect how Kiwi ingenuity works in practice (3), while advertisements use this stereotype to sell products (4). 

For a more secure Achieved, the student could develop the explanation of why kiwi ingenuity has been represented, including historical sources and information.  It could build on the discussion of the representation itself rather than focusing on individual texts.

For Achieved, the student needs to demonstrate understanding of the media representation of an aspect of New Zealand culture or society.

This involves explaining how and/or why an aspect of New Zealand culture or society is represented. 

This student has identified and described the representation of key aspect of NZ society through the depiction of men as being ‘good kiwi blokes’. The student describes the characteristics of a ‘good kiwi bloke’ (1) and uses three texts as examples of the use of this representation in the media (2). 

The student describes why the representation is created through the use of stereotypes in advertisements (3), and the understanding of the representation through our farming background (4). 

To reach Achieved, the student could explain how and why the representation is created, building on how the stereotypes help promote products and how the representation builds on historical aspects of New Zealand culture.