AS 91320 - 2017 Annotated exemplars

Purposefully selects art making conventions to frame the investigation and to advance the ideas.

In order to reach the next grade level this folio could show more evidence of…

Selects and uses appropriate art making conventions to frame the investigation fluently and to drive the development of ideas.

• Generates and develops logo ideas in interesting and relevant directions
• Chooses an individual figure image approach rather than complex team imagery purposefully conveying the concept of Gridiron and its uniqueness
• Uses layering and central placement as compositional devices

• clarifying and regenerating some of the more complex ideas in the logo, e.g. the flag, which is extended elsewhere in the other briefs
• introducing the by-line/ slogan earlier and addressing its use more consistently
• critical awareness of readability of type in the designs, and of the imagery on the t-shirt designs

• Understands clearly a range of design principles and the options they offer for development and regeneration
• Demonstrates a sophisticated understanding of a particular aesthetic and design style

Makes decisions that are clearly related to the establishment of a pictorial and / or conceptual purpose.

Reflects on and identifies best options from previous work and use these to advance ideas in distinct / new or diverse directions.

• Systematically explores and develops ideas from concepts to developments to finals, within and between briefs
• Creates outcomes that share a clear stylistic relationship

• Reflects on earlier work and presents clear sequential stages in concepts, developments and clarifications

Competently uses media and techniques appropriate to the investigation.

Uses a range of media and techniques assuredly, each appropriate to specific phases of the investigation.

• Relies on high quality stock photographs and good image editing skills
• Uses good knowledge and understanding of established practice

• Regenerates textural elements from the fragmentation of the figure and the use of text as texture
• Ensures readability of work is consistent throughout the submission
• Uses stock imagery appropriately and develops it in diverse directions

Uses art making conventions to frame the investigation and to provide a foundation for the ideas.

In order to reach the next grade level this folio could show more evidence of…

Purposefully selects art making conventions to frame the investigation and to advance the ideas.

• Uses established practice and design principles with some understanding appropriate to the investigation.
• Conducts own photoshoot to generate imagery

• A greater range of design conventions in their choice of briefs, e.g. a double page spread. This presents opportunities for handling type and image in different ways compared to the magazine cover or poster
• Identifying and using characteristics and constraints of particular design brief formats, e.g. the magazine cover and poster appear similar.

• Shows evidence of having looked at and used established practice with understanding
• Extends ideas within and between briefs

Makes some decisions in relation to pictorial and / or conceptual purpose, so that the work moves forward methodically.

Makes decisions that are clearly related to the establishment of a pictorial and / or conceptual purpose.

• Experiments with layering using colour, transparencies and watermarks
• Considers placement of the portrait image

• Includes a different brief (in this case a double page spread) which gives the candidate opportunity to explore different layout conventions.
• Uses negative space and hierarchies of text and visual information with purpose

Uses media and techniques appropriate to the purpose of the investigation.

Competently uses media and techniques appropriate to the investigation.

• Selects colour and chooses imagery appropriate to the branding theme
• Consistency of type choices is appropriate to a branding proposition.

• Handles media and techniques consistently well (at the expected curriculum level) and appropriate to purpose.

Limited use of art making conventions to frame the investigation and to provide a foundation for the ideas.

In order to reach the next grade level this folio could show more evidence of…

Uses art making conventions to frame the investigation and to provide a foundation for the ideas.

• Shows some evidence of design making in attempting appropriate design briefs
• Uses some design conventions in considering colour and placement
• Makes a logo and applies it to other design formats

• Developing ideas rather than generating outcomes
• Working at the appropriate curriculum level
• Engagement in the design process and using design conventions to move ideas forward
• More evidence of the understanding and use of appropriate established practices

• Explores image and text relationships in the business card and poster briefs
• Builds complexity by exploring layering
• Attempts a variety of relevant briefs, including a 3d ‘flower wrap’

Makes some decisions in relation to pictorial and / or conceptual purpose, so that the work moves forward methodically.

Makes some decisions in relation to pictorial and / or conceptual purpose, so that the work moves forward methodically.

• Repeats outcomes with minor adjustments such as colour change
• Shows technical steps in making, rather than creative or aesthetic decisions, both in the web page design and poster
• Provides some evidence of use of established practice to inform the pictorial or conceptual purpose

• Works systematically, and shows evidence of a sufficient number of relevant decisions within and between briefs

Uses some media and techniques appropriate to the purpose of the investigation.

Uses media and techniques appropriate to the purpose of the investigation.

• Uses techniques with some issues related to both readability and print resolution (pixilation in some areas)
• Uses minimal original imagery and generation of resources to begin the investigation

• Uses a range of media and techniques, exploring colour, shape/ pattern, and positive/ negative space, layering
• Demonstrates some awareness of the consistency required for a branding proposition