Clarification details
Updated May 2015. This document has been updated in its entirety to address new issues that have arisen from moderation.
Depth of evidence
When composing a visual presentation of a design it is important that students are familiar with, and understand, compositional principles (Explanatory Note 3).
Principles such as hierarchy, rule of thirds, balance, alignment, overlapping effects, etc., are expected at this level.
Evidence may be shown in both the planning and composition of the presentation. There could be evidence of planning a presentation using the application/selection of compositional principles and presentation techniques. There should be clear evidence of a design presentation, rather than an assembly of student work as a portfolio.
Convincing presentations
At Excellence the presentation should be convincing and capture the essence of the design. Assessors may need to show students examples of commercial design presentation to convey what convincing looks like.
For example, the presentation of a camping chair could be convincing if the design was grounded in a camping theme or a rugged environment. The design elements should be working together to showcase the product in the most effective way.
A convincing presentation would also start to show attributes such as a professional appearance, using high quality montage, mounting, and blending and copying techniques.
Models
A model on its own may not show evidence of the application and understanding of compositional techniques, unless it was situated within an environment or setting that helps to show how the whole presentation has been composed and how compositional principles have been applied.
Other information
Further examples that show the expected type of evidence expected can be found on the Design and Visual Communication exemplars and past examination papers page.
Design and Visual Communication exemplars and past examination papers